SNSD has been chosen as Domino's Pizza's newest CF model, with an exclusive 1-year contract.
Kim Myung Hwan, the director at Domino's Pizza's marketing headquarters, stated, 「We chose SNSD as models because we thought that their healthy and refreshing image goes well with our brand's young and refined image. SNSD is favored regardless of the person's gender, so we predict that Domino's Pizza's brand image will continue to rise.」
For the next year, with the theme of 『Cook Your Heart』, SNSD will present Domino's premium pizza as an international food through various stories. The first tv CF including SNSD will be revealed to viewers in the beginning of July.